Our story

A careful approach to nature

Founder and managing director of the brand eve in paradise Yutang Wu has been very close to nature since his youth.

His roots lie in a very rural region of China, where the environment and nature have always played a significant role in daily life. A mindful approach to it was the foundation for his successful work with nature.

Silk production played a major role in Yutang Wu's youth. The process fascinated him. He also loved painting, and so he began expressing his creativity by painting the precious silk scarves.

His dedication and passion manifested themselves in a distinctive style that quickly attracted public interest.

So, in 1992, Yutang Wu decided to found the label senas (silk and natural fabrics) in Hanover. The company Senatex was born.

A team quickly formed, and shortly thereafter, in addition to high-quality scarves and shawls, the first women's fashion collection was developed. Back then, it was still under the senas label.

A design relaunch finally led to the creation of our current label , eve in paradise , in 2012. Since then, our brand has stood for high-quality fashion made from natural and high-quality materials that promise the highest level of comfort and well-being.

You can see it, you can feel it, you will love it.