Evolution

Back to go further

Zurück um weiterzugehen. Mit Blick nach vorn.

Change rarely begins loudly.
Most often, it starts quietly.

Our change also began this way.
A little over half a year ago, we asked ourselves where the journey should go. Not today or tomorrow. But in the coming years and decades. Questions like: Where do we come from? & Where do we want to go?

It all started when our founder and CEO, Yutang Wu, hand-painted silk scarves and sold them at flea markets at a young age. This led to him founding the brand senas in 1992, under which high-quality silk scarves and scarves made from other natural materials were sold.

Later, in 2012, our brand eve in paradise was created.

Since then, there have been many changes and transformations of the brand, but natural materials have always played a significant role.

The question of where we come from has thus been answered; what remains now is the question of where to?

We have decided to focus more on our roots again while simultaneously evolving. Natural materials and sustainability will once again play a larger role.

In the past six months, we have already learned a lot, experimented, and grown. We will continue to do so, because we have not yet reached the end of the road.

Change is a process. And processes require trust.
We are grateful for every person who has accompanied us so far – and for every person who takes this next step with us.

Back to our roots.
Looking forward.

 

- Nancy Schneider, eve in paradise

 

 

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