The fashion industry has been under fire for years, and for good reason. Overproduction, wasted resources, and the destruction of unsold goods are still a reality in many parts of the industry. Millions of garments are burned or disposed of every year without ever having been worn. As of summer 2026, the new EU directive will prohibit large companies from destroying unsold clothing. From the very beginning, we have consciously chosen a different path. The Problem of Overproduction Fast-paced trends and ever-shorter collection cycles often lead to more production than can actually be sold. For many companies, it is economically easier to destroy leftover stock than to store it or offer it at a reduced price. Our Stance: No Destruction of Goods As a brand, we see it as our duty to act more sustainably. Therefore, a clear principle applies to us: We do not destroy unsold items. Instead, we plan our production quantities consciously and carefully. Our goal is to avoid overproduction as much as possible. Of course, it can still happen that individual items or sizes are not completely sold out at the end of a season. But even then, we choose a sustainable path. Archive Sale instead of Waste Unsold pieces from previous collections find a second life with us: In our Archive Sale In our Outlet in Hildesheim This way, our products remain in circulation and continue to reach the hands of people who appreciate them. For us, this is not a "clearance sale," but a conscious decision against waste. Why this is important For us, sustainability does not only mean the choice of materials and production sites or the presentation of certificates. It also means taking responsibility for our decisions and thus for every single item produced. Fashion should bring joy and not increase mountains of waste. True sustainability begins with the conscious decision against overproduction and extends to the conscious decision against the destruction of unsold garments. - Nancy Schneider, eve in paradise