Privacy
Policy

eve in paradise

Privacy Policy

1. Information on the collection of personal and contact data of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about how we handle your personal data when you use our website. Personal data are all data by which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Senatex GmbH, Vahrenwalder Str. 221 A, 30165 Hanover, Germany, Phone.: +49 (0)511 89 95 93 0, Fax: +49 (0)511 89 95 93 10, E-mail: info@eveinparadise.de. The processor of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or inquiries to the responsible person), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.


2. Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called “server log files”). When you call up our website, we collect the following data, which are technically necessary for us to display the website:

– our visited website
– Date and time of access
– Amount of transmitted data in bytes
– Source/reference from which you reached the site
– browser used
– Operating system used
– IP address used (if necessary: in anonymous form)

Processing is carried out in accordance with Art. 6 Para. 1 letter f GDPR on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3. Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit us (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 letter b GDPR either for the execution of the contract or in accordance with Art. 6 Para. 1 letter f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. Under certain circumstances, we work together with advertising partners who help us to make our Internet presence more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (cookies from third parties). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs. Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the links below:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be limited.

4. Contact

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our justified interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your inquiry. This is the case if it can be concluded from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal obligations to retain the data.

5. Use of your data for direct advertising

If you register for our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The indication of further possible data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an e-mail newsletter until you have expressly confirmed your consent to receive the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link. By activating the confirmation link, you give us your approval for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have cancelled your subscription, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

6. Use of social media: social plug-ins

6.1 Facebook as standard plug-in
Our website uses so-called social plug-ins (“Plugins”) of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quay, Square, Dublin 2, Ireland (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. An overview of the Facebook plug-ins and their appearance can be found here: https://developers.facebook.com/docs/plugins When you call up a page of our website that contains such a plug-in, your browser establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or making a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. In accordance with Art. 6 Para. 1 letter f GDPR, the data processing procedures described above are carried out on the basis of Facebook’s legitimate interest in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to design the service to meet your needs. If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plug-ins and thus the data processing procedures described above with add-ons for your browser for the future, e.g. with the script blocker „NoScript“ (http://noscript.net/). Facebook Inc. with headquarters in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, please refer to the Facebook data protection information: http://www.facebook.com/policy.php

6.2 Instagram as standard plug-in
Our website uses so-called social plug-ins (“Plug-ins”) of the Instagram online service, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”). The plug-ins are marked with an Instagram logo, for example in the form of an “Instagram Camera”. An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you access a page on our site that contains such a plug-in, your browser establishes a direct connection to Instagram’s servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. This integration informs Instagram that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. When you interact with the plug-ins, for example by clicking the “Instagram Camera” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published to your Instagram account and displayed to your contacts. The data processing procedures described above are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Instagram’s legitimate interest in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the service to their needs. If you do not want Instagram to assign the data collected via our website directly to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of Instagram plugins and thus the data processing procedures described above by using add-ons for your browser in the future, e.g. the script blocker „NoScript“ (http://noscript.net/). Instagram LLC. with its headquarters in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and setting options for protecting your privacy, please refer to Instagram’s data protection information: https://help.instagram.com/155833707900388/

6.3 Pinterest as a standard plug-in
On the seller’s pages, so-called social plug-ins (“Plug-ins”) of the social network Pinterest, which is operated by Pinterest Inc, 808 Brannan Street, San Francisco, CA, 94103, USA (“Pinterest”), are used. The plug-ins are marked with a Pinterest logo (e.g. “Pin it” button). An overview of the Pinterest plug-ins and their appearance can be found here: https://developers.pinterest.com/docs/getting-started/introduction/. If you visit a page of the seller that contains such a plugin, your browser will establish a direct connection to the servers of Pinterest. The plugin transmits so-called protocol data to the Pinterest server in the USA. This protocol data may include the IP address, the address of the websites visited that have Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. If you interact with the plug-ins, for example by pressing the “Pin it” button, the corresponding information is also transmitted directly to a Pinterest server and stored there. The data processing procedures described above are carried out in accordance with Art. 6 para. 1 lit.f GDPR on the basis of Pinterest’s legitimate interest in the display of personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the service to your needs. If you do not want Pinterest to collect your data via our website and possibly merge it with your user data at Pinterest, you should log out of Pinterest before visiting our website. You can also object to the loading of Pinterest plug-ins and thus to the data processing procedures described above by using add-ons for your browser in the future, e.g. the script blocker „NoScript“ (http://noscript.net/). For the purpose and scope of data collection and the further processing and use of the data by Pinterest, as well as your rights and setting options to protect your privacy, please refer to Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy

7. Use of Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to advertise our attractive offers on external websites with the help of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the interest in showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs. The conversion tracking cookie is set when a user clicks on an ads ad served by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. As a result, cookies cannot be tracked across the websites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you don’t want to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie from your web browser under User Preferences. You will then not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be found here: https://www.privacyshield.gov/list. You can find more information about Google’s privacy policy at the following web address: https://www.google.de/policies/privacy/. You can permanently deactivate cookies for advertising preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de. Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies. Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

8. Web analysis services – Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes the possibility of direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again):

Deactivate Google Analytics

Google LLC, located in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. This website also uses Google Analytics for device-independent user flow analysis via a user ID. You can activate the usage via your customer account under “My data” -> “Personal data”. You can find more information on how Google Analytics handles user data in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

9. Retargeting/remarketing/ recommendation advertising

– Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, hereby we advertise this website in Google search results, as well as on third party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR. Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. You can permanently disable the use of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link https://www.google.com/settings/ads/onweb/ Alternatively, you can register with the Digital Advertising Alliance at www.aboutads.info due to the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited. Google LLC with its headquarters in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

10. Tools and others

– Google Webfonts
This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. To do this, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support Web Fonts, a standard font from your computer will be used. Google LLC with its headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq as well as in Google’s the data protection declaration: https://www.google.com/intl/de/policies/privacy/

– Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. By using this service, our location will be displayed to you and any approach will be made easier. When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Google’s legitimate interests in the display of personalized advertising, market research and/or the design of Google websites to meet requirements. You have a right of objection to the creation of these user profiles, whereby you must contact Google to exercise this right. In the event that personal data is transferred to Google LLC. with its registered office in the USA, Google LLC. has certified itself for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be found here: https://www.privacyshield.gov/list. If you do not agree with the future transmission of your data to Google in the context of the use of Google Maps, there is also the possibility to completely deactivate the web service of Google Maps by switching off the application JavaScript in your browser. Google Maps and thus the map display on this website cannot then be used. You can read the Google terms of use at https://www.google.de/intl/de/policies/terms/regional.html. Additional terms of use for Google Maps can be found here: https://www.google.com/intl/de_US/help/terms_maps.html. Detailed information on data protection in regard to the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/. As far as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

11. Rights of the data subject

11.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the person responsible for processing your personal data, about which we inform you below:

– Right to information according to Art. 15 GDPR:
In particular, you have the right to be informed about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 GDPR when your data is transferred to third countries;
– Right of correction according to Art. 16 GDPR:
You have a right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored with us;
– Right of cancellation in accordance with Art. 17 GDPR:
You have the right to request the deletion of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to execute the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
– Right to restrict processing according to Art. 18 GDPR:
You have the right to demand the restriction of the processing of your personal data as long as the accuracy of your data which you dispute is checked, if you refuse to have your data deleted due to unlawful data processing and demand instead the restriction of the processing of your data, if you require your data for the purpose of asserting, exercising or defending legal claims, after we no longer require this data after the purpose has been achieved, or if you have lodged an objection for reasons relating to your particular situation, as long as it has not yet been established whether our justified reasons outweigh the objection;
– Right to information according to Art. 19 GDPR:
If you have asserted the right to rectify, erase or limit the processing towards the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
– Right to data transferability according to Art. 20 GDPR:
You have the right to receive your personal data, which you have provided us with, in a structured, common and electronically readable format or to request that it be transferred to another person responsible, as far as this is technically feasible;
– Right to revoke consents granted according to Art. 7 para. 3 GDPR:
You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
– Right of appeal according to Art. 77 GDPR:
If you believe that the processing of personal data relating to you is in breach of the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the member state in which you are resident, your place of work or the place where the alleged breach occurs.

11.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU APPLY TO YOUR RIGHT OF OBJECTION, WE SHALL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTH PROTECTING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS. IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN APPLY FOR CANCELLATION AS WELL AS DEFERRED ABOVE. IF YOU APPLY YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

12. Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective legal retention period (e.g. retention periods under commercial and tax law). When personal data are processed on the basis of express consent pursuant to Art. 6 para. 1 letter a GDPR, these data are stored until the person concerned revokes his or her consent. If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 Para. 1 letter b GDPR, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage. When personal data are processed on the basis of Art. 6 Para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right to object in accordance with Art. 21 Para. 1 DSGVO, unless we can prove compelling reasons for processing worth protecting that outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims. When personal data are processed for the purpose of direct advertising on the basis of Art. 6 Para. 1 letter f GDPR, these data are stored until the data subject exercises his or her right of objection under Art. 21 Para. 2 GDPR. Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted if they are no longer necessary for the purposes for which they were collected or otherwise processed.