Press release Senatex GmbH
January 2021: The fashion label eve in paradise is entering the pre-order period autumn / winter 2021-22 with three new agencies
The sustainable contemporary brand eve in paradise from Hanover is starting pre-orders for the fashion collection for autumn / winter 2021-22 with three new, strong partners for the areas of North Rhine-Westphalia, Austria and Switzerland.
The label is represented by eleven agencies in Germany, the Netherlands, the United Kingdom, Switzerland and Canada.’By reinventing our brand, which began with the autumn / winter 2020-21 collection, we have given our brand a new structure and are focusing much more on our brand values and strengths. For visibility and success in the market, we need strong partners who represent us adequately and with passion. We are therefore very pleased that we can welcome three new and committed partner agencies to the eve in paradise team for the coming autumn / winter season, which fit very well with our brand values.’ says Sales Manager Harald Kirsch.
From January, the fashion agent Susan Lee-Dreier, based in Düsseldorf, will be responsible for the presentation and sales of eve in paradise for the North Rhine-Westphalia region in Germany. The Swiss area is taken over by the PS Trade agency, Pietro Salvetti, in Glattbrugg, and Roswitha Eigner’s textile agency in Salzburg is responsible for Austria.
‘Important values of our brand are sustainability, ethics, naturalness and, last but not least, individuality and modernity. Our new partners represent these values excellently and bring a lot of experience as well as a lot of passion and enthusiasm with them. We are really happy when we send our freshly designed collections to the agencies and showrooms of our partners.’ says Ruth Hopf, head of the design team in Hanover.
The eve in paradise brand brings a new collection onto the market twice a year, each of which is delivered on four dates and with four different color themes during the season.
Managing Director, Yutang Wu, is also looking forward to a successful partnership: ‘The year 2020 was a great challenge for the fashion industry and for large parts of the economy – also for us. But at the same time we have learned from the last two seasons that we are on the right track with our brand. The year has also shown us that brand-appropriate representation by the right partners is of fundamental importance. I am sure that with our new partners and of course with all existing agencies we are even better positioned than in the last few seasons. I am looking forward to a successful 2021 for all of us and a gradual recovery from everyday business life, as before the pandemic.’
The entire eleven partner agencies can be found here.
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