Fashion & Fair

Our Philosophy

The maxim of
eve in paradise


We live fairness in dealing with people and nature. We live the love for fashion. We live the brand eve in paradise according to our guiding principles and our self-conception.

Our founder Yutang Wu, summarizes the pillars of our brand as follows:

“Our focus is on high quality and fairly produced natural materials. From these we develop fashionable, feminine & sporty styles with a perfect fit and highest wearing comfort.

Current colours and prints as well as seasonal key pieces determine our twice-yearly collections and guarantee a high degree of combinability.

We do not lose sight of our social responsibility.

For our society.

For our environment.

For our confident customers.”

Our Team

We are located in Hanover, the state capital of Lower Saxony – the team of eve in paradise.

We introduce ourselves.